Statement from PepsiCO Regarding Can Design

Below is the response to my question regarding the can design found in the Middle East.

Statement from PepsiCO:
We understand from some of our consumers that a Diet Pepsi can designed and sold in the Middle East portraying the growth of active regional cities has been misinterpreted. We are sorry that some people found this design insensitive, which was never our intention as the graphics on this can were inspired by the Dubai skyline. As soon as this matter was brought to our attention in October, we immediately stopped production of the can and took action to change the design. The new can, which features an abstract design, is already in the Middle East market. All old designs will be replaced over the next few weeks.

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Posted on December 20, 2011, in Breaking News, K*Chele Magazine, Latest News and tagged , , , . Bookmark the permalink. Leave a comment.

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