CMA Pledges $10 Million

CMA Pledges $10 Million to Country Music Hall of Fame and Museum’s Capital Campaign

Projected view of the expanded Museum from Fourth Avenue in Nashville.

CMA has pledged $10 million to “Working on a Building: Country Music Lives Here,” the capital campaign that will finance the Country Music Hall of Fame and Museum’s expansion from 140,000 square feet to more than 350,000 square feet. This donation is the largest philanthropic gift in the not-for-profit, Nashville-based educational organization’s history. 

In 1961, the CMA Board approved the establishment of the Country Music Hall of Fame to recognize noteworthy individuals for their outstanding contributions to the format. In 1964, CMA organized the not-for-profit Country Music Foundation (CMF) for the purpose of “establishing a museum and archives for the preservation and exhibition of historical and cultural materials and exhibits within the field of Country Music and to make the same available to students, researchers and the general public.”

The Country Music Hall of Fame and Museum opened in 1967. Since then, CMA has contributed nearly $5 million to the Museum, including a $1 million endowment to their flagship school program Words & Music, and underwriting the Museum’s annual Medallion Ceremony, which has served as the official rite of induction for CMA’s new Hall of Fame members since 2007. CMA is proud to be one of the Museum’s most generous and consistent benefactors.

“CMA and the Country Music Hall of Fame and Museum are connected by history and our shared interest in preserving the legacy, rewarding excellence and advancing the future of the format,” said CMA CEO Steve Moore. “This donation is the latest example of CMA’s longstanding commitment to the Hall of Fame. We are proud to support the growth of the Hall and we look forward to using the CMA Theater in a variety of ways that will shine a spotlight on the Country Music industry and format.”

An integral part of the expansion project, the 800-seat, state-of-the-art CMA Theater is designed to be flexible and adaptable for a broad range of activities, from concerts and films to lectures and corporate meetings.

“We are indebted to CMA for a gift that serves our educational mission, benefits Music City and serves a worldwide audience,” said Museum Director Kyle Young. “In Nashville, the CMA Theater’s seating capacity is unique and will fill a gap in available performance halls. It is sure to become a coveted venue for touring artists in many genres of music, and it will be recognized as one of Music City’s crown jewels.

“In addition to expanding the size and number of our own educational programs, the CMA Theater will give us the additional opportunity to partner with other cultural organizations, such as the Schermerhorn Symphony Center, the Belcourt Theater and Nashville’s downtown library,” Young added. “We anticipate that the theater will be a critical asset to both the Music City Center and the Omni Nashville Hotel, whose clients will need convenient access to a theater like this for speakers, programs, performances and other events throughout the year. These activities could easily keep the theater booked 250 days a year.”

The CMA Theater’s sound and lighting is by Fisher Dachs Associates, renowned internationally for their work with technically superior and highly functional theaters, opera houses, concert halls and arts education facilities. Their work includes intimate setting such as Shakespeare’s Globe, the Guthrie Theater and Arena Stage among repertory theaters; major venues including Radio City Music Hall and the Hollywood Bowl; and the Schermerhorn and other symphony halls.

The television-ready CMA Theater will feature a 500-seat main floor and two balconies of 150 seats each, ensuring that sightlines are unimpeded for audiences of 500-, 650- or 800-seat events. Its back-of-house will include a green room, band room and four dressing rooms. Exterior signage on Fifth Avenue South will make the theater visible and accessible to patrons of the 1.2 million-square-foot Music City Center. The lobby entrance will also connect with the 800-room Omni Nashville Hotel.

With Country Music Hall of Fame member Kris Kristofferson and Ford Motor Company Executive Chairman Bill Ford as honorary co-chairs, the Museum launched its $75 million “Working on a Building” campaign in late July with $56.8 million in cash and pledges already secured. Designed by Tuck-Hinton Architects, the expansion is expected to complete in early 2014.

By Bob Doerschuk

Projected view of the CMA Theater within the expanded Museum.

About Kimberly Michele Durham

ONE ME * MANY TITLES * A THOUSAND TASKS

Posted on February 7, 2012, in Country Music Association, K*Chele Magazine, Music and Entertainment and tagged , , , . Bookmark the permalink. Leave a comment.

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