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Bridgette Tatum Goes for the Gloss

The Lano Company advertises its Bridgette Tatum Exclusive Collection. Image courtesy of The Lano Company.

Like many professional touring singers, Bridgette Tatum struggled for years with severely chapped lips. In 2009, desperate to find something — anything — that would help, she reached out to Miranda Coggins. Tatum had seen The Lano Company Co-Founder and CEO on a Nashville television show, talking about how in 2006 Coggins started the business with her husband Layne, shortly after the birth of their first child. She began experimenting with lanolin, an ointment used primarily by new mothers who are nursing, and was able to soothe her chronically chapped lips.

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