More than a decade since Jack Daniel’s last worked closely with a major music artist, the Lynchburg, Tenn. distillery is teaming with Zac Brown Band for a campaign that combines Southern gourmet food, the band’s genre-bending music and the pleasures of good ol’ fashioned Tennessee whiskey.
“There are so many synergies between the two,” said Dave Stang, Assistant VP, Brand Awareness, Home Place, Jack Daniel’s. “We get calls all the time: ‘Sponsor our band’ or ‘sponsor our tour.’ For years we didn’t do it, but then this fell in our lap. There is nothing phony about Lynchburg. And with Zac Brown there is nothing phony about him. It works real well.”