“Tension,” he specified. “There’s a lot of tension in the room for the Awards show because there’s so much riding on who’s going to win and it’s a live broadcast. The Christmas show is very different. It’s warm and open. People are there to have a good time. “
Lipton hits the spot for Charles Kelley, Hillary Scott and Dave Haywood of Lady Antebellum.
Photo courtesy of PRNewsFoto/Lipton
In just a few years, Lady Antebellum has earned its place in the entertainment spotlight. So their new partnership with Lipton isn’t so much about expanding their fan base as reinforcing the qualities that they’ve come to epitomize.
“In this time and culture, there’s never enough reminder about who an artist is,” insisted Gary Borman, Owner, Borman Entertainment and manager of Lady Antebellum. “Given the band’s solid relationship with the Country Music fan and their mainstream success, their name is out there. People know who they are. But it never hurts to remind the people exactly what they look like, what they sound like and what they represent.”