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THE RECORDING ACADEMY ANNOUNCES OFFICIAL SPONSORS FOR 55TH ANNUAL GRAMMY AWARDS

Partners Team with The Academy for Music’s Biggest Night®

The Recording Academy® proudly announced its official sponsors for this year’s 55th Annual GRAMMY Awards®. Delta Air Lines, Dial Global Radio Network, Harman, Hilton Hotels & Resorts, Hitlab, Hyundai, MasterCard, PEOPLE, Pepsi, and Procter & Gamble (COVERGIRL, Olay and Herbal Essences) are all supporters of this year’s GRAMMY Awards and GRAMMY® Week events. The music industry’s premier event will take place live on Sunday, Feb. 10, at STAPLES Center in Los Angeles and will be broadcast in high-definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT). The show also will be supported on radio worldwide via Dial Global, and covered online at GRAMMY.com and CBS.com, and on YouTube. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook.

“The GRAMMYs continually strive to push the envelope from a marketing standpoint,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “We are very fortunate to have so many truly remarkable partners that share our passion for creativity and innovation.”

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INSIDE LOOK AT BEST NEW ARTIST GRAMMY® NOMINEES

PANDORA, PEPSI, THE RECORDING ACADEMY® PROVIDE MUSIC FANS WITH INSIDE LOOK AT BEST NEW ARTIST GRAMMY® NOMINEES, VIA VIDEO SERIES AND GENRE STATIONS

Leading personalized radio service Pandora (NYSE: P), PepsiCo Inc. and The Recording Academy® (www.grammy.com) today announced an original content video series showcasing the 54th GRAMMY® Best New Artist nominees. Newly created Pandora GRAMMY genre stations have been created in conjunction with the series, designed to help music fans celebrate and capture the excitement around the 54th Annual GRAMMY Awards®. The video series can be found at http://www.pandora.com/pepsigrammyvideoand the GRAMMY genre stations are accessible athttp://pandora.com/genres/grammys.
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Statement from PepsiCO Regarding Can Design

Below is the response to my question regarding the can design found in the Middle East.

Statement from PepsiCO: Read the rest of this entry

PEPSI and PANDORA to Help Celebrate the 54th Annual GRAMMY Awards®

Partnership Gives Fans Exclusive Content from GRAMMY®-Nominated Artists

Pandora (NYSE: P), the leading personalized radio service, The Recording Academy® (www.grammy.com), and PepsiCo, Inc. (NYSE: PEP) announced a multi-layered campaign that will harness and capture the excitement around the 54th Annual GRAMMY Awards®, taking place Sunday, Feb. 12, 2012. As the premier sponsor of GRAMMY®-related content on Pandora, Pepsi is giving fans access to GRAMMY-nominated artist content with a GRAMMY mixtape, artist video series and, for the first time, GRAMMY genre stations.
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